Do your sales and marketing messages communicate what it is you do?

Do they communicate your Big Idea?

Your unique prospective (not to be confused with your unique value proposition), your Big Idea, is the one key message you must communicate.

It conveys your point of view as well as why the prospect should care. 

It's what compels your prospect to change course; to become a customer. 

Here's the action path:

Interrupt - and capture attention - with a headline

Engage - with subtitles

Inform - with the bulletpoints and infill

Call to action - with the offer

Need help translating your Big Idea into relevant, customer-centric messaging?

G-Force Communications has done that for dozens of clients. Contact us and we can discuss doing it for you.

At the end of it, you will have marketing that says, "If you don't do this, you'll be commoditized." "If you don't get this right, then this will happen."

It works.

Tips For Communicating Your Big Idea: