Websites, webinars, whitepapers, blogs, videos; the amount of content we can produce to pump through the pipes every day is staggering.

The core problem though is more attention is paid to the actual production, and the channel, than the content itself. 

In other words, it's more about the tactic than the strategy. 

To produce valuable content that is relevant to your customers, you need to apply storytelling principles and structure to engage your audience. 

Content creation in a crowded, chaotic marketplace can all be a bit confusing, right?

The first place to start is by performing a company-wide content audit to determine: what effective content your organization has, what content is outdated and needs freshening, and what might be actually missing from your current offerings. 

G-Force Communications has years of content creation experience, and we would be happy to have a conversation about your content creation efforts. 

Here are some content creation tips:

• Stories need to get attention first
• Stories should add some form of value
• Stories should feature transformation
• Stories should have a clear beginning - middle - end
• Stories should be told from the customer's point of view, in their language
• Stories should translate the customer's problem to your solution
• Stories should create contrast between what is and what could be
• Stories should create an incentive or desire to change, through priority and urgency